I was halfheartedly watching tv this morning while getting ready for work when I heard a charismatic tv commercial voice exuberantly announce, "Nothing compares to the Toyota Corolla!"
Really?
If you're the creative director in charge of the BMW M3 or Audi TT account or even the moderately unique - albeit redneck Dodge Charger, you can throw around an idea during your brainstorming session like "nothing compares." But when you are charged with the (well paying) task of making a Toyota Corolla seem appealing, can we try just a little harder than nothing compares to the Toyota Corolla? Because, let's face it, there are lots of underpowered, blandly styled, uncomfortable, entry level sedans that do quite compare to the Toyota Corolla.
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You'll like this: I was reading a magazine the other day and stumbled upon this ad (it was in a Valentine's Day section)= "Nothing says 'I love you' like a portable inflatable beer pong table!!!" I totally thought of what your comments would be towards that. :)
Posted by: Rebekah | February 06, 2009 at 08:22 PM